Consider what fonts and colors you are using for your website. You already know that all major search engines consider the ‘same color font-same color background’ as a naughty technique as it is mostly used by webmasters who either want to hide some parts of the content or are up to some tricks. Style and colors in vogue is not something that search engines consider when ranking web pages so probably you should not consider it yourself either. Same applies to color combinations. If you have a blue webpage and use a white table with blue fonts, just because you like the color effect on screen, then you will be flagged, because the web crawlers will see a blue font on a blue background. It is a common mistake that many beginners make.

Avoid overcrowding your website with too much graphic and multimedia. First of all if not well appointed your website will look like a circus and will baffle the average visitor and second it is completely useless for the crawlers, as they are programmed to read and recognize text and text only. Rich content is what you really need and you should work diligently on this. Of course you need to include some graphics also so as to make the site look better and appealing – just do not overdo it.

Unintentional over optimization of a website is also a point to consider. Usually the search engines appreciate a comprehensive usage and density of keywords and meta tag elements, which means that you need to keep some natural flow in the text and make it both readable and understandable. You will not achieve anything if you overdo it. On the contrary you may be considered as spam and thus lose your ranking. If you feel you are over doing it, try to ‘de-optimize’ your website a little. Monitoring and updating your website is something you should do anyway so as to avoid and correct the mistakes when needed.

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Common SEO Mistakes You Should Avoid

There can be various advantages in keeping the page on the top search results. When a user searches for some information, they may not decide to browse through a lot of search results. But if the user can find the relevant link in the first few results then they may not think of going further to look for other links. They would be more likely to open the link found first and browse through the information from there. The point of the discussion being that, having the page displayed early has its advantages if relevant search is initiated by a user. This can be very helpful for people whose websites are more than just a way of sharing information. There are websites that conduct business online and the major parts of the sales are made through the internet. If their page is not accessible and is shadowed by a host of others, they are not likely to benefit from their online existence. Worse, they may even lose existing customers.

SEO training is a training program that is used to train people in techniques and ways by which a page can be optimized for a specific search engine. Different search engines have different ways which they use to judge the importance of a page. One of the ways used is the traffic density on the page and if more people visit a page, then the ranking of the will go up and they would be visible among the top few search results.

Other than that, there are also different techniques used. SEO training aims at training the interested people so that they may apply their skills on websites and make their ranking better. A trained person may specialize in optimization for a specific search engine because different search engines employ different methods to determine the importance of a website. So a person may choose to either master his techniques on one particular search engine or if he is truly passionate about SEO as a whole , may gain knowledge about the working of various other search engines that are also slowly gaining a foothold in the industry.

A number of individuals and businesses rely on professionals to help them better their websites. Only when a person is trained and qualified will he be able to deliver the kind of results that are expected.

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A Brief Note On SEO Training

So many people will write amazing content to submit to all of the article directories and web 2.0 sites.  They will do their keyword research.  They will have the proper keyword density in their content.  They will write relevant articles that will make people really want to go to their site to continue reading.  Bad news is that 75% of these people will then put something in their author bio like this:

“For More Information on how to correctly choose the best wedding planner for your upcoming wedding, click here!

WRONG!  Now, when Google is out crawling all of these article directories, it will see the words “click here” and think that that word or phrase is relevant to your website!  Really, what the hell does “click here” have to do with your website?  Absolutely NOTHING!  You are hurting yourself.  If someone goes into google to look for a wedding planner, do you really think they are going to type “click here” and hope to find the best wedding planner?  What the most common bride to be is going to type into google is:  best wedding planner in Dallas, or cheapest wedding planners in the Dallas area or something like that.  How about you create a bio box like this:

If you would like to speak to the best wedding planner in Dallas, please contact Kaye at Dallas Platinum Weddings.  She can show you what she can do to make your wedding ideas become a dream come true!

Not only does this sound more appealing, but the more articles that you have out there with this type of anchor text, the higher google will rank you for this keyword or phrase.  This is how you are going to start building business!

In the next post, I will share with you the ways that I go about getting one way anchor text backlinks.  I will show you where to go, how to do it, and how some can and will be more important than others!

If you like this article or found it helpful, please feel free to retweet it or share it with your friends~

Until next time,

Go Hard or Go Home!

Chris Jensen

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Using One-Way Anchor Text Backlinks

You’re no doubt familiar with the basic concepts of search engine optimization, but are you familiar with SEO organic methods? While search engine optimization is a very important aspect to any online business’ marketing plan, it’s become increasingly standardized and mechanized. Many SEO services and applications simply use the same basic plan to enhance a web site’s search engine rankings.

This has led to a lot of marketers using nasty search engine optimization methods to get results. These types of methods can be great for generating traffic, but in the end they make the Internet an uglier place. These methods, known as “Black Hat” SEO methods, are just a bad idea. Not only do they frustrate potential users of your web site, they may not even work forever…

You see, Google and other search engines are constantly looking for ways to defeat Black Hat SEO techniques. If their efforts are successful – and really it’s just a matter of time before they are – your time and money may be wasted. Why spend money on search engine optimization that could be useless in just a few months? Worse yet, search engines aren’t just knocking these sorts of sites down in rank; they’re totally removing them from search results.

Some of these Black Hat methods include using cheap labor or robots to perform a number of tasks. For instance, sometimes these services will sign up to tons of forums and or social networking sites and simply spam the link to a site everywhere possible. This is a definite annoyance for many webmasters, who end up with sites cluttered in meaningless links.

Link farms are another common type of Black Hat SEO. These sites are knockoffs are legit online directories, and are packed with links, many of which lead to very poor web sites. Some of them just link back and forth between each other and the link site, causing users to get lost in a sea of useless information. SEO organic techniques can be a great alternative to some of these Black Hat search engine optimization plans.

The main thing that people associate with web sites is their domain names. Domain names that feature the keywords that your website is targeting are a great start to organic SEO. Another, related, search engine optimization idea is to customize your web site’s title the same way: feature the keywords that your site targets. Both of these elements are factors that search engines use to rank a site.

There are many more ways to optimize a site with an SEO organic plan, but these tips should get you started.

Go Hard or Go Home

Chris Jensen

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Optimizing Your Web Site With Organic SEO Techniques

1. Have your main target keyword in the URL

2. Have your main target keyword in your domain name

3. Have your main target keyword in your title tag

4. Have your main target keyword in H1, H2, and H3

5. Freshness of content, freshness of pages, amount of content change, and freshness of links to high-trust sites

Top 5 Negative Rules (things to avoid)

1. Do not have text presented in graphics form only with no actual body text on the page.

2. Avoid building a cookie cutter affiliate site with massive inter-linking ad little actual on page content.

3. Avoid keyword stuffing and meta-tag stuffing.

4. Do not link to bad neighborhoods (Google hates link farms and Free For All’s)

5. Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.

Whether you like it or not, Google has a lot to do with what happens to the websites that you spend so much time on. There are things that they love, and there are things that will force them to rest in the big old online graveyard. Try to incorporate these ideas into your next project, and you will be on your way to making it into the good graces of Google!

If you have any questions or comments about this search engine optimization tutorial, please let me know! I look forward to hearing from you!

Go Hard or Go Home!

Chris Jensen

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Search Engine Optimization Tutorial