Keyword internet marketing strategy is something you need to understand very well before you begin your online business. Everything online is geared to getting as much traffic as you can and to do that you need to know which keywords your would be customers are searching for and target those keywords.

Sounds simple enough, doesn’t it? And, in reality, it’s not rocket science but before you jump in to the deep end you need to understand that more goes into good keyword research than just finding out which keywords your customers are using.

For example, let’s say you have a website that sells baby strollers. You would assume that anyone interested in buying a baby stroller would use keywords like “baby stroller” “cheap baby stroller”, “baby stroller sales”, “baby stroller on sale”, etc.

But do you have any idea how many people search for those terms? Do you know how many other competitors are trying to get their websites to rank for those terms (how competitive they are)? Do you know what other terms people may be searching for?

In order to make the most out of your keyword internet marketing strategy you need a full picture, not just an “idea” of what keywords will work and which ones won’t.

Targeting a keyword that gets 100,000 searches a month sounds like a sound strategy and a great way to make huge money. But, not so fast, if it were that easy everyone online would be a millionaire.

The problem is that the keywords that get hundreds of thousands of monthly searches also have a ton of competition. All of these other websites are fighting over that one little keyword crumb. Many of these sites have full time staffs dedicated to optimizing their website so they can rank well for that keyword. Most beginners and small online business owners simply can’t compete.

Not to worry, though, there are many other very viable strategies to follow. The simplest one is to find longer keyword phrases (longtailed keywords) and target those instead.

It’s true, they may only get a few thousand searches a month but they will also have far less competition. And, you can target as many of these long tailed keywords as you want.

So, why fight over the scraps when you can target a dozen or so long tailed keywords that are all getting a 1,000 searches a month? By using this strategy you could very realistically get about 12,000 visitors a month to your website! Not too shabby. Let the big boys fight over the other keywords while you just quietly go about your business.

Ultimately, your online business will live or die by the quantity and quality of the website visitors you get to your site. No matter what method you use to get those visitors, you will need a solid keyword internet marketing strategy. I hope I’ve shown you that trying to go after the highly competitive keywords is more work and most likely won’t net you much reward.

One thing that many internet marketers (or any business that goes online to build business) tend to forget in their campaigns is Anchor Text backlinks.  First of all, building backlinks to your website is extremely important, but if you are not doing it correctly, you can really hurt yourself in the long run.  Second, when you are building backlinks, you need to make sure that you are using anchor text (text that is relevant to the content on your site).  Doing this correctly will not only show the top search engines that your site is important, but it will also show them just what your site is all about and what keywords they should rank your site for (does that make sense???).

So many people will write amazing content to submit to all of the article directories and web 2.0 sites.  They will do their keyword research.  They will have the proper keyword density in their content.  They will write relevant articles that will make people really want to go to their site to continue reading.  Bad news is that 75% of these people will then put something in their author bio like this:

“For More Information on how to correctly choose the best wedding planner for your upcoming wedding, click here!

WRONG!  Now, when Google is out crawling all of these article directories, it will see the words “click here” and think that that word or phrase is relevant to your website!  Really, what the hell does “click here” have to do with your website?  Absolutely NOTHING!  You are hurting yourself.  If someone goes into google to look for a wedding planner, do you really think they are going to type “click here” and hope to find the best wedding planner?  What the most common bride to be is going to type into google is:  best wedding planner in Dallas, or cheapest wedding planners in the Dallas area or something like that.  How about you create a bio box like this:

If you would like to speak to the best wedding planner in Dallas, please contact Kaye at Dallas Platinum Weddings.  She can show you what she can do to make your wedding ideas become a dream come true!

Not only does this sound more appealing, but the more articles that you have out there with this type of anchor text, the higher google will rank you for this keyword or phrase.  This is how you are going to start building business!

In the next post, I will share with you the ways that I go about getting one way anchor text backlinks.  I will show you where to go, how to do it, and how some can and will be more important than others!

If you like this article or found it helpful, please feel free to retweet it or share it with your friends~

Until next time,

Go Hard or Go Home!

Chris Jensen

Everyone in the world of Internet Marketing will tell you something different.

Is ezine articles awesome, or is it a pain in the ass?

I guess it depends on what you are using them for.  I started out building Squidoo lenses and free blogs so that I could send them traffic from my articles.  In my honest opinion, this makes ezine articles a pain in the ass.

BUT, If you are looking for high quality backlinks to your site, ezine articles is awesome.

Do you use ezine articles?  Why?  Is it worth it?  Are you getting the results that you desire?

Let me know what you think.  I have noticed that hubpages has been ranking higher than ezine articles lately.

Have you noticed this?

Hit me up and let me know what you think!

Go Hard or Go Home!

Chris Jensen

Good Afternoon!

Today I would like to talk with you a little about Forum Marketing. Forum Marketing has so many benefits, but for one reason or another, so many marketers tend to leave this huge step out of their marketing efforts. I have to admit, I too have been too lazy to take advantage of the many benefits of forum marketing in the past.

Forum Marketing is so easy that if you do not enjoy what you are promoting, it can be boring. It can be a beating! But, if you can take the time, or spend the money to outsource, this can be an amazing benefit to whatever site you are wanting to promote.

There are hundreds to thousands of forums for just about anything that you can think about. No matter what niche you are in, you can find forums to take part in. I suggest going to Google and typing in whatever your niche is along with the word forum. From here, you need to join a few, get set up, and start making a name for yourself.

You want to make sure that you are using proper forum etiquette. Do not just go in there and start throwing up links and promotions. If you do not get kicked out or banned, you will most likely be ignored.

I suggest that you go in, make some friends, give some advice, participate in debates, and give all that you can give. Once people see that you are a regular guy or girl, they are going to be more willing to see what you are all about. If people are interested in your knowledge and input, they are much more willing to check out the information that you have available in your signature.

Not only can you start getting some pretty decent traffic to your site, but every time that you post, you will be adding more back links to your site.

So, you get traffic, you build relationships that can be very beneficial down the road, an finally, your site will be gaining authority with the search engines for your niche! To me, there is no reason to leave this crucial step out of ANY campaign that you ever build.

Please know that this is just my opinion. I have been doing this for a while now, and like I said, I have left this step out of a few of my campaigns. It makes such a huge difference that it has become a part of my daily routine for each of my niches.

I hope that this information is helpful to you! If you are liking what you are reading or have any questions, please let me know. Feel free to re-tweet this and share it with your friends!

I hope that you had a great 4th of July!

Go Hard or Go Home!

Chris Jensen