While in the process of SEO for your website and online business you will probably find out that there are many techniques and methods that developed search engines consider as unacceptable and many sites not only lose a good ranking but get banned and flagged when using some of those. There are also some regular methods followed within an SEO process that can lead to banning or at least lower ranking, if not used correctly.

Consider what fonts and colors you are using for your website. You already know that all major search engines consider the ‘same color font-same color background’ as a naughty technique as it is mostly used by webmasters who either want to hide some parts of the content or are up to some tricks. Style and colors in vogue is not something that search engines consider when ranking web pages so probably you should not consider it yourself either. Same applies to color combinations. If you have a blue webpage and use a white table with blue fonts, just because you like the color effect on screen, then you will be flagged, because the web crawlers will see a blue font on a blue background. It is a common mistake that many beginners make.

Avoid overcrowding your website with too much graphic and multimedia. First of all if not well appointed your website will look like a circus and will baffle the average visitor and second it is completely useless for the crawlers, as they are programmed to read and recognize text and text only. Rich content is what you really need and you should work diligently on this. Of course you need to include some graphics also so as to make the site look better and appealing – just do not overdo it.

Unintentional over optimization of a website is also a point to consider. Usually the search engines appreciate a comprehensive usage and density of keywords and meta tag elements, which means that you need to keep some natural flow in the text and make it both readable and understandable. You will not achieve anything if you overdo it. On the contrary you may be considered as spam and thus lose your ranking. If you feel you are over doing it, try to ‘de-optimize’ your website a little. Monitoring and updating your website is something you should do anyway so as to avoid and correct the mistakes when needed.

SEO stands for search engine optimization and is a way by which a page is altered or maintained keeping the search engines in mind. This means that the page is attempted to be designed in a manner which can prove helpful in displaying the site in the early search results when relevant information is searched for by a user.

There can be various advantages in keeping the page on the top search results. When a user searches for some information, they may not decide to browse through a lot of search results. But if the user can find the relevant link in the first few results then they may not think of going further to look for other links. They would be more likely to open the link found first and browse through the information from there. The point of the discussion being that, having the page displayed early has its advantages if relevant search is initiated by a user. This can be very helpful for people whose websites are more than just a way of sharing information. There are websites that conduct business online and the major parts of the sales are made through the internet. If their page is not accessible and is shadowed by a host of others, they are not likely to benefit from their online existence. Worse, they may even lose existing customers.

SEO training is a training program that is used to train people in techniques and ways by which a page can be optimized for a specific search engine. Different search engines have different ways which they use to judge the importance of a page. One of the ways used is the traffic density on the page and if more people visit a page, then the ranking of the will go up and they would be visible among the top few search results.

Other than that, there are also different techniques used. SEO training aims at training the interested people so that they may apply their skills on websites and make their ranking better. A trained person may specialize in optimization for a specific search engine because different search engines employ different methods to determine the importance of a website. So a person may choose to either master his techniques on one particular search engine or if he is truly passionate about SEO as a whole , may gain knowledge about the working of various other search engines that are also slowly gaining a foothold in the industry.

A number of individuals and businesses rely on professionals to help them better their websites. Only when a person is trained and qualified will he be able to deliver the kind of results that are expected.

Keyword internet marketing strategy is something you need to understand very well before you begin your online business. Everything online is geared to getting as much traffic as you can and to do that you need to know which keywords your would be customers are searching for and target those keywords.

Sounds simple enough, doesn’t it? And, in reality, it’s not rocket science but before you jump in to the deep end you need to understand that more goes into good keyword research than just finding out which keywords your customers are using.

For example, let’s say you have a website that sells baby strollers. You would assume that anyone interested in buying a baby stroller would use keywords like “baby stroller” “cheap baby stroller”, “baby stroller sales”, “baby stroller on sale”, etc.

But do you have any idea how many people search for those terms? Do you know how many other competitors are trying to get their websites to rank for those terms (how competitive they are)? Do you know what other terms people may be searching for?

In order to make the most out of your keyword internet marketing strategy you need a full picture, not just an “idea” of what keywords will work and which ones won’t.

Targeting a keyword that gets 100,000 searches a month sounds like a sound strategy and a great way to make huge money. But, not so fast, if it were that easy everyone online would be a millionaire.

The problem is that the keywords that get hundreds of thousands of monthly searches also have a ton of competition. All of these other websites are fighting over that one little keyword crumb. Many of these sites have full time staffs dedicated to optimizing their website so they can rank well for that keyword. Most beginners and small online business owners simply can’t compete.

Not to worry, though, there are many other very viable strategies to follow. The simplest one is to find longer keyword phrases (longtailed keywords) and target those instead.

It’s true, they may only get a few thousand searches a month but they will also have far less competition. And, you can target as many of these long tailed keywords as you want.

So, why fight over the scraps when you can target a dozen or so long tailed keywords that are all getting a 1,000 searches a month? By using this strategy you could very realistically get about 12,000 visitors a month to your website! Not too shabby. Let the big boys fight over the other keywords while you just quietly go about your business.

Ultimately, your online business will live or die by the quantity and quality of the website visitors you get to your site. No matter what method you use to get those visitors, you will need a solid keyword internet marketing strategy. I hope I’ve shown you that trying to go after the highly competitive keywords is more work and most likely won’t net you much reward.

One thing that many internet marketers (or any business that goes online to build business) tend to forget in their campaigns is Anchor Text backlinks.  First of all, building backlinks to your website is extremely important, but if you are not doing it correctly, you can really hurt yourself in the long run.  Second, when you are building backlinks, you need to make sure that you are using anchor text (text that is relevant to the content on your site).  Doing this correctly will not only show the top search engines that your site is important, but it will also show them just what your site is all about and what keywords they should rank your site for (does that make sense???).

So many people will write amazing content to submit to all of the article directories and web 2.0 sites.  They will do their keyword research.  They will have the proper keyword density in their content.  They will write relevant articles that will make people really want to go to their site to continue reading.  Bad news is that 75% of these people will then put something in their author bio like this:

“For More Information on how to correctly choose the best wedding planner for your upcoming wedding, click here!

WRONG!  Now, when Google is out crawling all of these article directories, it will see the words “click here” and think that that word or phrase is relevant to your website!  Really, what the hell does “click here” have to do with your website?  Absolutely NOTHING!  You are hurting yourself.  If someone goes into google to look for a wedding planner, do you really think they are going to type “click here” and hope to find the best wedding planner?  What the most common bride to be is going to type into google is:  best wedding planner in Dallas, or cheapest wedding planners in the Dallas area or something like that.  How about you create a bio box like this:

If you would like to speak to the best wedding planner in Dallas, please contact Kaye at Dallas Platinum Weddings.  She can show you what she can do to make your wedding ideas become a dream come true!

Not only does this sound more appealing, but the more articles that you have out there with this type of anchor text, the higher google will rank you for this keyword or phrase.  This is how you are going to start building business!

In the next post, I will share with you the ways that I go about getting one way anchor text backlinks.  I will show you where to go, how to do it, and how some can and will be more important than others!

If you like this article or found it helpful, please feel free to retweet it or share it with your friends~

Until next time,

Go Hard or Go Home!

Chris Jensen